Good ideas well presented. This is yet another way in which I am an outlier: I want media to be as social as possible. I could be called a "creator" in that I create content, but not to share with friends or get likes from people who already agree with me. I create to challenge preconceptions and get people to think, which includes interacting with people through dialogue. I have always understood that 80% of people don't care and are too lazy to care (actually probably closer to 100% than to 80%). I will never attract the interest of the people who eat proverbial happy meals, That's okay. I have to be who I am.