What I’ve Learned Searching for a Book PR Firm

Patience, definitely, but also a few things about the industry

Douglas Giles, PhD
7 min readJun 9, 2024

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(Source — Piqsels)

I’m a philosophy professor and writer. So far, I have published eight books and many articles. I have spent the last 18 months researching ways to market myself and my writing, looking to hire someone as a publicist or marketing consultant.

From blogs and books, I read up about marketing authors — what book publicists look for, how to present yourself, what to expect in terms of services offered, and so on. Here are some things I have learned so far in my search.

The Best Advice I Have Heard

An idea I often read and heard about is that as an author, You should concentrate on marketing yourself as an author rather than on marketing a particular book. The idea is to build yourself as a brand instead of selling a single product.

This makes so much sense. It encourages people to not only look at your other books but also to see you as a source for expert opinion and future books. For me, it was one of those, “oh, yeah,” moments, affirmed every time I heard it from a marketer. The advice I now focus on is that I am not so much selling books but selling myself as an expert.

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Douglas Giles, PhD

Philosopher by trade & temperament, professor for 21 years, bringing philosophy out of its ivory tower and into everyday life. https://linktr.ee/dgilesphd