Why Trump Wins

It’s a fundamental rule of politics

Douglas Giles, PhD
3 min readFeb 6, 2024

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Ehhhh, what?

Much ink has been spilled over the dilemma that is Donald Trump. Some people love him, and some people hate him. Some people try to explain why people love or hate Trump. What unites them is a lack of clarity about why they or anyone else love or hate him.

Regardless of how you feel about Trump, the fact remains that he wins. He won the 2016 election fair and square. Yes, he lost the 2020 election fair and square, but he turned that into a win, as evidenced by the slavish devotion he still receives from a segment of the US population. Trump still possesses considerable social power.

Neither academia nor the right-wing (dis)information sphere can accurately explain the phenomenon that is Trumpism. Why is Trump popular? Why does Trump win? The answer is deceptively simple.

The Greatest Power in Politics

Love is the greatest power in the universe ✨️ (If that isn't a song it should be.) But in politics, love is meaningless. (And if you think otherwise, bless you, but be real here.)

The greatest power and the most effective motivator in politics is fear. The politicians who can most effectively distill fear in people and most effectively exploit that fear will win power. Plato understood this fact 2,400 years ago when…

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Douglas Giles, PhD

Philosopher by trade & temperament, professor for 21 years, bringing philosophy out of its ivory tower and into everyday life. https://dgilesauthor.com/